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There is a chance you know how to write a case study, but there is even a bigger chance you are not aware of basic threats and potential pitfalls waiting ahead of you in this process. We have gathered basic mistakes you should avoid when writing a professional case study. You will also find some useful tips on how to organize your case study.
A case is an article that tells a story about a certain achievement or failure in business from “it used to be this way” to “now it is this way.” It has a well-constructed algorithm and is valuable in that it speaks about the real experience of the company. Cases are an important marketing tool, but to make it work, you need to avoid mistakes. In a good case, the reader sees a causal relationship. He easily grasps the problem, gets a complete picture of the tools and how to solve it, as well as the results obtained. If you buy a case study online from professional case study writers, it will look exactly like we’ve described. Let’s take a closer look on how you can achieve a similar result on your own.
What Not to Do
Don’t lose the thread of the story or miss important details for understanding (it may seem to you that everything is clear, but from the side everything looks different). You should not allow for inconsistency in the title and conclusions of the article.
A case is, first of all, information about the achievement of a certain result. In such materials, references to past achievements, qualifications of employees and praise are inappropriate. When you write about your experience, you want to remember the past experience, to delve into the history, but it is better not to do it. You can confuse the reader, and sometimes push away.
Don’t go into details that are not relevant to the current history, or list your regalia and achievements.
The situation described in the case should be relevant to many. The problem is recognizable, but the solution is non-standard.
Don’t write about non-existent problems. List standard ways to solve a problem.
What to Do Instead
Case is not a work of art. This is a potentially ready-made toolkit for use. Therefore, it is important to clearly describe the sequence of actions. It should be clear what you wanted to do, what you did and why, what results it gave.
Clearly identify the problem, solutions, results. Inside the sections facilitate the structure of lists, subtitles, quotes.
The original problem and its solution
The main advantage of the case, as well as any article – to tell the reader new information. If in your actions or in the results there was nothing original, such material cannot be called qualitative.
Talk about outstanding results and ways to achieve them. List the tips and ways that no one wrote about before. Describe the non-standard solution of standard problems.
The feeling of sincerity in the article create the details. In this case, you tell in detail about how you managed to achieve your goal. Disclose the nuances of the method, tools, mistakes made, results. The more honest the case, the less abstract it is.
Give the names of the services that are used. Identify partners with whom they collaborated. Provide a dynamic intermediate results. Highlight errors and best solutions.
Figures and evidence base
In an ideal case, the numbers also tell a story. They say: we were like this, changed, etc. They fill the storylines and minor offshoots.
Indicate the numbers in the title of the article, compare past and current results in the context of the current task, simplify the perception of numbers in graphs and diagrams.
- When writing a case-based article
- Be consistent.
- Do not be distracted by past experience.
- Use numbers and graphics.
- Detail each stage of work.
- When talking about the results, be honest.
Big companies usually don’t write their case studies themselves, they hire experts, because the same information looks differently when described by an amateur in case study writing and a professional.