Swedish children’s clothing company, Polarn O. Pyret – or PO.P for short – has been a favourite in the Swedish market for almost four decades – and it’s very, very easy to see why. Here’s a lowdown of the company’s unique selling points:
- Make “clothes that let children be children”;
- Make clothes with the requirements of children as the principle concern, and the needs of the adult, too, will naturally be met;
- Making clothes for children, properly and thoughtfully, will mean that all environmental and social responsibilities will naturally be met;
- There’s no need to genderise children at a young age.
It’s not just PO.P’s ethos and values that make it such a great brand though; their baby and kids’ clothes really do live up to the standards they set.
- Are unisex – the colours and prints will suit both boys and girls alike, perfectly;
- Are boldly-coloured and stylish;
- Are highly functional, and perform for the exact function for which they were bought (e.g. an outer coat should be and is waterproof and windproof);
- Are made to be so durable and hard-wearing that they can be handed down from child to child, or can be sold on without depreciating in price very much;
- Are designed with every single little detail in mind (e.g. the zip on the outer coat is covered over to prevent chafing of the chin and cheeks);
- Form layers – a base, mid and outer – which means that garments can be put together taken off easily to suit the ever-changing weather conditions and activity levels of the child.
If the quality and values of the brand weren’t enough to get you checking out the collections, the fact that they also help charity might. During October, they are asking people to bring back their old PO.P clothes back to stores around the UK (excluding NI and ROI) in exchange for a 10% discount voucher which they can then use in store. These returned clothes will then be available in 13 UK stores from the 1-16th November at bargain prices on a special Hand It Down rail and all proceeds of these sales will be donated to this year’s BBC Children in Need appeal. So you can grab a bargain for your little one and still help charity, great right?