It is hard being a working Mom most especially if you don’t have anyone to delegate household chores to. You have no choice but to juggle everything by yourself from doing the laundry to preparing breakfast and packed meals early in the morning. And if your kids are picky-eaters, this would double your needed time and headache. All you can do is cook a good meal that they want while trying to keep up with your own schedule because you need to report to work on time. Fortunately, there is a secret that I want to share with you. With Top Torikatsu, Bounty Fresh newest quick gourmet ulam (it cooks in just three minutes!), you can do all your tasks while enticing your kids’ picky taste buds. It is made out of 100% chicken breasts coated in breadcrumbs and comes in Classic flavor (with tasty mayonnaise) and Cheese & Chives flavor (with creamy cheese and chive sauce).
Top Torikatsu, was launched by Bounty Fresh, the award-winning makers of innovative, quality chicken products. It is the first and latest in a line of delicious heat-and-eat items made not just for busy Moms but most especially for people with busy, active lifestyles who hardly have the time to prepare a good meal. According to Ms. Patricia Cheng, Group Marketing Manager of Bounty Fresh, Top Torikatsu is their response to the need of young working professionals who want a filling meal but do not have the luxury of time to cook, or may not have the cooking skills of a chef, and who are looking for a delicious, instant meal that fits their budget and lifestyle.
The launch event was held last Thursday, September 12, at Privé Luxury Club in Bonifacio Global City. It was attended by members of the media, food bloggers, and friends, who all got to see how fast and easy Top Torikatsu is prepared and sampled the product and reacted favorably. Also present were the hosts of the popular radio show Boys Night Out – Tony Toni, Sam YG, and Slick Rick (oh, I love these guys!) – along with internet/TV sensation Ellen Adarna, who were selected to become Top Torikatsu’s brand ambassadors. The three hosts star in a three-episode series of funny, offbeat digital videos showing them using different moves to try and get the girl and fail, until they learn the one move that impresses the ladies every time. All three videos were shown at the event, and the first one is already online at youtube.com/toptorikatsu.
According to Cheng, the hosts of Boys Night Out and Ellen are very familiar to the target market and represent it as well because they are young and busy with their careers. They can help spread the word about Top Torikatsu and at the same time, fit the profile of the product’s users.
It’s the social media age thus, the decision to push the brand online. “When you want to know the latest products or in thing, you check out Facebook, Twitter and Instagram. When you want to know what your friend ate for lunch or dinner, there’s a photo of it on Facebook. Our market is online and once they try Top Torikatsu, we expect them to share their experience of the product online also”, says Cheng.